Top 5 B2B e-commerce trends not to be missed

by Elliot Infelta on Aug 31, 2021

Summer is almost over, and it's high time to take stock of your business. What do you think of the strategies you have adopted so far for the success of your business? If you are looking for innovative ideas to give your business a little boost, e-commerce presents itself as a solution.

If you are not yet comfortable with this sector, we will present to you the Top 5 B2B e-commerce trends not to be missed for this back-to-school season. This way, you will be able to implement our advice easily and boost your business.

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B2B e-commerce trends not to be missed

1) The popular e-shop

The current health crisis has led many companies to set up an online ordering system for their B2C customers or B2B buyers. This allows on the one hand to centralize all your purchases, orders and quotes but also to ensure very important payment security to keep your accounts. For example, you will find wholesalers such as MÉTRO, who have implemented this type of tool, which has allowed them to save more than considerable time with the possibility of focusing on other services. As a wholesaler, craftsman, producer you are often faced with taking orders from your customers but perhaps did not have enough time to take care of all the services of your business. This is why setting up a customer portal or extranet is the ideal solution for you. For more information, we suggest you take a look at our customer cases who have opted for this solution.

2) The advent of B2B e-commerce on mobile

Mobile sales had excellent results in 2021, reaching more than $3 billion , an increase of 22.3% compared to last year. Simpler, intuitive and easier to access, these are the qualities that have allowed mobile sales to attract more and more fans. Keep in mind that it is essential that your website is responsive , meaning that it is quick to access, with interesting content that is easily clickable and searchable. But, this of course applies to mobile, so carry out tests with different phone models to put yourself in your customers' shoes and assess whether their customer experience UX is satisfactory or needs improvement. Do not hesitate to set up several features such as Chat, Deferred payment or not, Interactive product sheet, etc…

3) Selling on social networks

Who said that social networks were only for posting selfies or trendy culinary dishes? Not us, in fact more and more B2C buyers, the majority of them, buy products on Instagram or Facebook Marketplace. You will be able to set up online stores on these different platforms and offer your community the opportunity to purchase your products with one click. This type of system, easy to set up and commission-free most of the time, can allow you to familiarize yourself with online sales at your own pace.

4) B2B e-commerce in accordance with ecology

Environmental issues are current issues, which should not be neglected in your activity; to do this, B2B e-commerce will allow you to implement various very easy-to-use functionalities. To cite just a few examples, you could why not allow your B2B or B2C buyers to order your products in advance so that you know the exact number to produce and thus avoid food waste, for example. In addition, you can also act on the logistics and transport level which are very energy-intensive, by acting on logistics providers keen to limit their CO2 impacts with trucks running on CNG for example. There are also new possibilities such as the use of last mile logistics services such as Yper which can be used for professional delivery. Offering your B2B customers the opportunity to purchase products from local or organic producers is also an area of ​​development, an important subject with the new EGALIM law which should not be neglected when you are a supplier.

5) The rise of FinTech

By FinTech, understand all of the new technologies in order to improve accessibility to financial activities. In addition, new players such as Google Pay and Apple Pay, to name only the best known, have created new payment methods that some of your B2B or B2C customers may already use. It is therefore up to you to offer this type of payment on your website or mobile site to meet the expectations of a new clientele concerned about this type of service. We find different solutions on the market, to summarize you either have those of your bank or those of companies which have developed in this niche of wanting to offer alternatives with different functionalities such as Stripe, paypal… In B2B, the payment possibilities are often different and your site must be able to offer payment by invoice for regular customers (30 day deadline). The challenge of payment choices for your business can be to secure payment immediately, thus gain cash flow and ensure you are well paid, so if possible cashing out straight away via credit card or direct debit can be a very good idea. solution.