Definitively passed on October 2, 2018, the EGalim law resonated on the political scene given the articles it contains. This law was initially created in order to regulate and balance commercial relations in the agricultural sector in order to access a diet that is increasingly healthy for our body and concerned with the environmental cause. Established by the government, this set of jurisdictions was created following requests from the States General of Food (EGalim).
As a wholesaler, manufacturer, producer or simply a consumer we are all concerned by the measures included in this EGalim law, we therefore propose to present the major points and our solutions in order to include this measure in your activities.
I) The measures of the EGalim law to remember
Implementing monitoring to identify and resolve potential risks
Since the general aim of the EGalim law is to provide and expand healthy and balanced nutrition on a national scale, this necessarily involves the tightening of certain health measures such as the strengthening of epidemiological surveillance platforms (animal, plant and animal health). eating). Subsequently, keep in mind that funding for evaluation studies and authorizations will be re-evaluated.
The law relating to the transparency of information on agricultural and food products (June 10, 2020) requires labeling of food origin for all meats in RHF. The laws will be more and more restrictive, it is interesting to think today about simplifying access to these origins. There are ways to demonstrate providing information to your customers via your e-commerce site, customer portal or extranet.
The revaluation of food on a national scale
Since the application of the EGalim law, as a producer, wholesaler, manufacturer, you are strongly advised to present and explain the nutritional benchmarks of your products to your consumers. In addition, you must clearly indicate the sugar, salt and saturated fat content of your products sold in Metropolitan France as well as your imports from non-EU products.
The objective of this rule is to impose on each actor in the food chain total transparency towards the final consumer who will have all the information at hand and will be able to consume with full knowledge of the facts.
Once again, you are actors and have influence in this exchange of information between you and your consumers, end customers. This is why certain information is requested from you according to the EGalim law in order to gain transparency:
- Updated nutritional benchmarks
- Adopt behavior favorable to the health of your consumers
- Present your quality signs (ISO Standard, RSE, HVE, etc.)
- Transformation of agriculture (Agroecology, diversification and circular economy)
For this as a manufacturer and distributor, you must provide this information, in order to avoid emails, sending letters, there are solutions via your b2b website, e-shop or customer portal to inform your b2b, or b2c customers.
Improvement of the relationship between agricultural stakeholders
As a wholesaler or trader you are surely aware of the State's supervision in terms of promotion in value (34%) or volume (25%) that you must apply to your activities. This comes from the fact that the hard-discount price fight considered to be abusive are now prohibited and banned.
We suggest you take a look at this infographic which summarizes in detail the regulations that we have just seen together:
II) How to apply the EGalim law for professionals?
We have seen together the “flagship” rules of the EGalim law, so to apply them there is nothing better than as a professional to inform your customers on your showcase site or e-shop of the arrival of a quality certificate for example concerning one of your cuts of meat or components of your artisanal biscuits. For example, your product sheets will always be updated and automatically populated via your ERP or your database if you decide to use this type of tool.
Communicating with your consumers via digital platforms can be a springboard for your business, because you will no longer have to juggle bundles of paper documentation (certifications, nutri-score, etc.). During your commercial exchanges, for example with this type of solution, the customer will have free access to this authentic and important information which will reassure them and guide their choice.
This idea is increasingly conveyed by the State, which points to digital technology as a positive solution that can guide consumers to consume “better”.
You therefore understand that the key to success comes down to informing your customers as much as possible of the specificities of your products.