The e-commerce and distance selling federation named Fevad recently published its studies concerning the evolution of e-commerce in France. We suggest you create a summary in order to get the most out of this study.
First of all regarding 2020, remember that the year was of course impacted by the health crisis that we are experiencing today. This has inevitably influenced the results of traditional commerce with stores and merchants in complete disarray. On the other hand, one sector remained in good health, e-commerce which experienced more than promising results with 8.5% annual growth compared to 11.6% compared to 2019. However, let's not declare victory too quickly, because this result only results in part from the increase in the sale of products on the internet and is not representative of the services linked to vacation or leisure rentals (Accommodation between individuals, Travel agencies, etc.) that we know, since being closed these services were not able to generate significant income during this period.
So you are up to date on the year 2019, but what do you think you know about the evolution of e-commerce for this year 2020?
B2C which will influence B2B e-commerce
As we noticed earlier, with a year 2020 marked by the closure of stores, leisure activities, restaurants, etc...many French people have quite naturally redirected to the internet to continue doing their shopping. This allowed the e-commerce sector to generate more than 112 billion euros in 2020, an increase of 8.5% compared to the previous year. Note that this turnover (products and services) is the highest obtained by this sector. When we analyze this more closely, the home and high-tech equipment sector comes in first place, followed by the home appliance and new physical cultural products sector.
According to studies carried out by Fevad, 82.8% of French men have already or make their purchases on the internet, this number drops to 80% for women. Concerning the most active age groups, it is no surprise that we learn that it is the millennials, i.e. those whose age is between 25 and 34 years old (90.9%), the most consumers of online platforms. purchasing on the internet, closely followed by 35-49 year olds (91.6%), as well as generation Z, i.e. 15-24 year olds (87.9%). Very important points to take into account because we clearly see that the new generation buys on the internet and there are no longer any brakes, purchasing for future professional customers via b2b e-commerce solutions will undoubtedly be an inevitable act for many of them
From a socio-economic point of view, 93.6% of French people belonging to a CSP + make their purchases on the internet, this number reaches 85.5% for French people from a so-called - CSP. But where do these French people who make their purchases online live?
Keep in mind that 41.4% of buyers make their purchases on mobile, it is therefore necessary to have an ergonomic, referenced website to hope to attract these Internet users. The means of delivery, a central axis not to be neglected when we see that 20% of e-buyers have used express delivery services over the last 3 months, this data indicates for us that even more among professionals or l Urgency sometimes takes precedence over the price of the product. “Express” B2B delivery possibilities can therefore be a means of differentiating yourself from the competition.
The rise of B2B e-commerce
The B2B e-commerce sector (for professionals) has unsurprisingly benefited from good growth, like B2C e-commerce. We should nevertheless note a growth in turnover of 11%, explained in part by the new habits that certain companies have adopted by ordering on the internet rather than going directly to other professionals. But also, this phenomenon has been driven by digitalization during contact with professional customers (Videoconferencing, extranet portal, order taking on a dedicated platform, etc.)
According to a study carried out by Fevad, this advent of digitalization in our offices led by numerous professional clients has enabled 37% to carry out all their procedures (taking orders, negotiation, etc.) only on the internet and 39% believe that It would be optimal to set up a hybrid customer-supplier relationship with physical and virtual exchanges. Concerning the signing of contracts, or documents, more than 39% of professional customers surveyed expressed the idea that going through digital processes to validate decisions or sign documents was the best solution according to them.
Keep in mind that this phenomenon is set to continue over time, because according to more than 34% of professional customers surveyed believe that it is now advantageous and simple to order on the internet rather than through ADV or telephone calls and exchanges. of emails.
CSR and b2b e-commerce
CSR, by definition, Corporate Social Responsibility , is the awareness on the part of companies of their environmental, social, economic and ethical issues in their activities.
As a company, you cannot ignore this criterion of CSR, because it is coveted by professional customers (b2B e-commerce), 70% of them pay attention when purchasing on the internet to values that a company can transmit and prioritize their purchases according to the company profile.
Recent laws such as the EGALIM Law push B2B buyers to buy more and more responsibly, as we see 53% of buyers take this into account. The supplier will increasingly be required to provide information on these products as well as statistics on these products and purchase volume. Consider ideas such as setting up group orders to limit your shipments, purchasing from French companies and delivery to relay points to match the expectations of e-buyers.
If you would like to learn a little more about the results of e-commerce in 2020 published by Fevad, go to Fevad