Generate Shopify Product Descriptions via AI

by Elliot Infelta on Jun 05, 2023

I. Introduction

A. Feature Background for B2B Customers

In an ever-changing digital world, B2B companies face the need to effectively manage their online product catalogs. Creating detailed descriptions for each product can be a tedious and time-consuming task, requiring considerable resources. However, Shopify has introduced a revolutionary feature to solve this problem.

B. Goal: Generate automatic descriptions for Shopify products

The main goal of this feature is to allow B2B customers to automatically generate product descriptions for their Shopify online stores. Using artificial intelligence (AI) and advanced algorithms, Shopify offers a practical solution for quickly creating product descriptions by taking into account given keywords in advance.

II. Feature Overview

A. Huge time savings for B2B customers

One of the major features of this functionality is the considerable time savings it offers B2B customers. By automating the process of creating product descriptions, Shopify allows businesses to reduce the time it takes to manage their catalog. B2B customers can now generate comprehensive, detailed descriptions in just a few clicks, saving valuable hours of manual work.

B. Using Shopify Artificial Intelligence

This feature is based on the integration of Shopify's advanced artificial intelligence. Thanks to algorithms, the platform is able to deeply analyze the characteristics of each product and generate relevant and captivating descriptions. Shopify's artificial intelligence draws on significant North American data sources, enabling it to produce results optimized for use across all product types.

C. Feature included in latest Shopify update

The automatic generation of product descriptions functionality has been integrated into the latest Shopify platform update. This means that all Shopify B2B customers can benefit from this feature without the need to make additional updates or install external plugins. The seamless integration of this feature into the Shopify admin makes it simple and convenient for all users to use. No training will be required to use this new feature.

III. Benefits of the feature

A. Automatic description for large product catalogs

The automatic product description generation feature provides a significant benefit to B2B customers by allowing them to quickly and efficiently create descriptions for their important product catalogs. Whether it's hundreds or thousands of products, this feature allows descriptions to be generated automatically, saving users from having to write them manually. This allows businesses to speed up the process of getting their products online and efficiently manage large catalogs. But, be careful to check each product description anyway. If the AI ​​makes a mistake, Shopify makes the user company responsible for the error.

B. Time saving for users

One of the main benefits of this feature is the time savings it offers users. Instead of spending hours writing product descriptions individually, B2B customers can simply use the auto-generation feature to get complete descriptions in moments. This frees up valuable time to focus on other essential aspects of their business, such as sales management, customer service or new product development.

C. Improvement of product and website SEO

Another added value of this functionality is its positive impact on product and website SEO. Shopify's AI-generated automatic descriptions are optimized for search engines, helping products get better visibility online. Well-structured descriptions, rich in relevant keywords and useful information, help improve product rankings in search results. This allows B2B clients to attract more qualified traffic to their website and increase their chances of conversions.

IV. Using the feature

A. Enabling the feature in Shopify settings

To use the automatic generation of product descriptions functionality, B2B customers just need to go to their back office, go to the “product” tab and click on the icon with three stars to start the AI ​​description . By using this feature, B2B customers will be able to enjoy the benefits of automatically generating descriptions for their products.

B. Customizing automatic descriptions

Automated descriptions generated by Shopify offer complete personalization for B2B customers. The functionality will allow you to choose a different tone according to the user's wishes. For example, by adopting an expert tone, you can present your products in a professional and objective manner, using scientific and factual language. This will build credibility for your brand and establish your expertise in the industry. In addition to the expert tone, Shopify also offers other tones to suit your needs. You can opt for an encouraging tone that understands and supports your customers, using warm and approachable language. A convincing tone helps persuade buyers by highlighting the value of your products and arousing strong emotions. If you want to inspire boldness, a bold tone uses strong action words to motivate and inspire action. And for those looking for a touch of lightness, a playful tone incorporates humor and slang to make the shopping experience more fun. As for available languages, automatic descriptions are currently available in English, German, Spanish, French (international), Italian, Japanese, Portuguese (Brazilian), and Chinese (simplified).

V. Conclusion

Shopify's new automatic product description generation feature offers many benefits to B2B customers. With this feature, they can save valuable time by automating the process of creating product descriptions. The integration of Shopify's artificial intelligence helps generate relevant, SEO-optimized descriptions, which helps improve product and website visibility.

But be careful: It is important to note, however, that despite the benefits offered by this feature, it is still recommended to verify each AI-generated product description. Errors can happen, and it's essential to ensure that descriptions are accurate, on-brand, and meet customer expectations.