SalesForce recently published a study on B2B/B2C e-commerce forecasts for the coming years, which is an opportunity to present to you the key figure from this report.
In 2023, according to SalesForce, the share of online sales in the total number of sales made worldwide is expected to reach 22% compared to 14.1% in 2019.
From now on and since the time of confinement that we all experienced, the growth of e-commerce has drastically increased by 75%. This increased during the second quarter of 2020 compared to 2019 at the same period, thus many companies innovated their means of communication which allowed 58% of them to organize events virtual on platforms like Instagram Live or TikTok.
As you will have understood, this trend that consumers and businesses have used digital communication to maintain a link is only just beginning.
Indeed, if the subject interests you, we invite you to consult the report that SalesForce wrote concerning decentralized shopping and communication 2.0.
As you will discover in this white paper, in the second quarter of 2020, data collected by CRM leaders showed that traffic to e-commerce sites from social networks increased by 104% compared to the same period. last year.
Thus, this study consisting of 55 pages will provide you with a clearer and more reasoned vision of the new trends in e-commerce.
Because according to SalesForce: “The COVID-19 pandemic has fundamentally changed global commerce in just a few weeks. It has also accelerated the digitalization of many aspects of our lives, a phenomenon that has existed for several years. »