B2B web agency trends in 2023

by Elliot Infelta on May 22, 2023

The world of e-commerce is constantly evolving, and businesses must adapt to stay competitive. B2B web agencies are particularly affected by these changes, because they are responsible for designing and developing websites for companies that wish to launch into B2B e-commerce or simply redesign their current site or software.

In this context, it is essential for B2B web agencies to follow market trends to offer innovative and efficient solutions to their clients. Indeed, B2B companies are increasingly demanding in terms of functionality and user experience, and web agencies must therefore be able to meet these demands.

We will therefore explore the trends for B2B web agencies in 2023. We will see how agencies can adapt to new market requirements, using innovative technologies such as Artificial Intelligence or even B2B e-commerce solutions. We will also examine the importance of user experience and data security in B2B web projects.

This topic is crucial for B2B web agencies who want to stay competitive and offer cutting-edge solutions to their clients. We will therefore explore the most significant trends of 2023 and the best practices to follow to succeed in B2B e-commerce.

Trend 1: The development of B2B e-commerce SaaS solutions

B2B e-commerce is a growing market. Unlike B2C e-commerce, which focuses on sales to individuals, B2B e-commerce focuses on business-to-business exchanges. The professions of wholesalers, manufacturers, distributors and producers are mainly concerned.

The specificities of B2B e-commerce are multiple: it can be bulk orders: sold by, sale by package, pallets or even container, long-term transactions, payment in several installments and higher amounts. B2B companies also have specific customer-facing product catalog, customization, pricing, logistics, and payment needs.

The benefits of a B2B e-commerce SaaS solution for businesses are numerous. First of all, the SaaS solution is more flexible and simple to manage, this allows them to save time by automating the IT development, ordering and payment processes. All this to increase productivity for web and client teams. In addition, this can offer them new growth opportunities by putting their offer online to reach new customers via integrated marketplace or point of sale channels.

In 2023, the development of B2B e-commerce SaaS solutions will be a major trend for B2B web agencies. More and more B2B companies are turning to e-commerce to meet new market demands. B2B web agencies must therefore be able to offer solutions adapted to these specific needs.

Among the most used solutions in 2023, we can cite B2B e-commerce platforms, such as Magento, Shopify , or even BigCommerce. These solutions provide advanced features for B2B businesses, such as catalog customization, negotiated pricing, online quotes, bulk order management, and account payments.

B2B web agencies must be able to offer B2B e-commerce solutions to their clients to meet new market demands. B2B e-commerce SaaS platforms are an effective solution to meet these specific needs which evolve every year.

Trend 2: The importance of user experience (UX)

User experience (UX) has become a determining criterion for the success of online businesses. In 2023, UX will be more important than ever for B2B companies because it can directly impact business outcomes.

Great UX can help B2B businesses attract new customers, build loyalty, increase sales, and reduce support costs. It can also improve the company's reputation and build customer trust.

The user experience must be present at all levels, both on the client side and also on the site administrator side. We must not forget that suppliers must be able to process and track orders received quickly and easily. Or even simply answer a customer question via the chat set up.

To design optimal UX for B2B companies, web agencies must emphasize simplicity, clarity and personalization. It is essential to understand user needs and expectations, provide intuitive user journeys, simplify ordering and payment processes, and personalize the experience based on the user profile.

The number of clicks must therefore be limited and the B2B customer at the time of their first order must have a minimum of information to provide, or even none for an optimal experience. For this, the prior integration of customer data is a valuable help and almost an essential for the B2B customer experience.

In 2023, B2B web agencies must be able to offer effective UX solutions to their clients. Best practices for designing optimal UX for B2B companies include using user testing, establishing clear and intuitive user journeys, optimizing website performance, and customizing the content. experience based on user data.

To measure the effectiveness of UX, B2B web agencies can use UX analysis tools. Among the most used tools in 2023, we can cite Google Analytics, Hotjar, or even Crazy Egg. These tools make it possible to measure user behavior, track user journeys, identify friction points, and optimize the user experience accordingly.

Speaking of optimization, if you can integrate the customer's usual delivery and payment methods into the base, your customer will save time and order faster without asking any questions, a good point in addition for the UX.

UX will be a key trend for B2B web agencies in 2023. B2B companies must provide an optimal user experience to improve their business performance, strengthen their reputation and gain customer trust. B2B web agencies must therefore be able to offer effective UX solutions and use analysis tools to measure their effectiveness.

Trend 3: Automation of customer relationship management (CRM)

Automation of customer relationship management (CRM) is a major trend for B2B companies in 2023. B2B web agencies must therefore be able to offer effective solutions to their clients.

Automating customer relationship management offers many benefits for B2B companies. It saves time, reduces human errors, improves the quality of customer interactions, better tracks prospects and strengthens customer loyalty.

In 2023, B2B web agencies must be able to offer effective CRM solutions to their clients. Among the most used CRM tools in 2023, we can cite Salesforce, Hubspot, or even Zoho CRM. These tools help manage customer interactions, track leads, report on business performance, and plan sales and marketing activities.

To implement an effective CRM strategy for their clients, B2B web agencies must follow best practices. It is important to define the objectives of the CRM strategy, select the appropriate CRM tools, train the teams, personalize the experience based on customer data, and measure the results of the strategy.

Depending on the solution used to create the website or BtoB order portal, the web agency must be able to set up customer tracking directly on the site as allowed for example by Shopify or to connect the CRM used by the customer, for example via a API system which can be found at Axonaut.

The automation of customer relationship management is therefore a key trend for B2B web agencies in 2023. B2B companies must effectively manage their interactions with customers to improve their commercial performance and strengthen their reputation. B2B web agencies must therefore be able to offer effective CRM solutions and follow best practices to implement a successful CRM strategy.

Trend 4: The use of Artificial Intelligence (AI)

The use of Artificial Intelligence (AI) is a key trend for B2B web agencies in 2023. AI helps improve the user experience and maximize the conversion of B2B web projects.

AI offers many use cases for B2B web projects. In particular, it makes it possible to personalize the user experience according to their preferences and behavior, to automate certain repetitive tasks, to offer relevant products or services based on purchase history, to recommend complementary products, or even predict customer behavior.

In 2023, B2B web agencies must be able to offer effective AI solutions to their clients. Among the most used AI tools in 2023, we can cite ChatGPT, IBM Watson, TensorFlow, and even Google Cloud AI. These tools make it possible to analyze data, create predictive models, recognize images and sounds, or even understand natural language.

To use AI effectively in B2B web projects, B2B web agencies must follow best practices. It is important to define the objectives of using AI, select the appropriate AI tools, train the teams, collect the appropriate data, predict the risks associated with AI, and measure the results of using AI.

The use of Artificial Intelligence is therefore a key trend for B2B web agencies in 2023. It makes it possible to improve the user experience, increase conversion, and offer superior quality services to their clients. B2B web agencies must therefore be able to offer effective AI solutions and follow best practices to use AI optimally in B2B web projects.

Still a delicate subject but which will very quickly gain momentum in customer relations, for example with an online chat guided by AI on your btob website.

Trend 5: Data security

Data security is a major concern for B2B businesses, especially those that operate online. Protecting customer data, financial information, and personal data is essential to maintaining customer trust and loyalty.

In 2023, data security will continue to be a top concern for B2B web agencies. Security standards will be stricter than ever, and customers' expectations for protecting their data will continue to rise. In BtoB, security is even more important because it affects the prices charged which are not visible until you are connected or simply a customer in most cases.

The most widely used security standards in 2023 will undoubtedly be those that are already established and recognized, such as GDPR in Europe and CCPA in California. B2B web agencies will need to be able to meet these security standards, in order to guarantee legal compliance and the protection of their clients' data.

To ensure the security of company data, B2B web agencies will need to follow security best practices. This includes implementing technical and organizational security measures, such as securing servers, setting up firewalls, identifying security risks, and training employees on security practices.

To do this, the hosting of your data and the tools for creating your site must be guaranteed and preferably by nationally renowned tools and companies.

In summary, data security will be one of the key trends for B2B web agencies in 2023. Security standards will continue to evolve, and customer expectations for data protection will increase. B2B web agencies will need to be able to meet these security standards, by implementing technical and organizational security measures, and by clearly communicating their security practices to strengthen the trust of their clients.

Synthesis

B2B web agencies must take into account the trends presented in this article to remain competitive and offer effective solutions to their clients. The development of B2B e-commerce solutions, the importance of user experience (UX), automation of customer relationship management (CRM), the use of artificial intelligence (AI) and security of Data are all key topics that will shape the B2B e-commerce landscape in 2023.

It is essential for B2B businesses to stay up to date with these trends and work with web agencies that have deep expertise in these areas to ensure their success. Additionally, businesses must be proactive in implementing best practices in UX, CRM and data security to ensure they are ready to meet future challenges.

All of these subjects will allow you to create a high-performance b2b site for profitable and sustainable e-commerce over time. And thus develop your business, save time while building customer loyalty in a secure manner.

FAQs

Why is it important to follow these trends?

Following these trends is important because it allows B2B web agencies to remain competitive, offer effective solutions to their clients and differentiate themselves from the competition.

How will these trends impact B2B companies?

These trends will allow B2B companies to offer more efficient and personalized solutions, improve the user experience and automate customer relationship management. They will also ensure better data security and increase the conversion rate.

What are the best practices for following these trends?

Best practices for keeping up with these trends include regularly updating technical skills through tracking partner information, attending your partner training and events, adapting business strategy to market needs and expectations and the establishment of a technological monitoring process by creating Google alerts for example.

How can you implement an effective strategy to follow these trends?

It is important to fully understand the needs and expectations of your customers, to carry out regular technological monitoring to stay informed of the latest trends simply by subscribing to known newsletters, to regularly update your technical skills and to surround yourself a competent team capable of implementing the most innovative solutions.