B2B e-commerce in 2022

by Elliot Infelta on Feb 17, 2023

Definition of B2B and B2B e-commerce

B2B (Business-to-Business) and B2B e-commerce are key concepts in the world of business and e-commerce. B2B refers to business transactions that take place between two businesses. This may include selling products and services, providing materials, or collaborating on projects. B2B e-commerce, on the other hand, refers to the buying and selling of products and services online between businesses. It is a form of e-commerce that focuses on commercial transactions between businesses rather than end consumers. B2B ecommerce can help businesses improve efficiency, increase reach, and build more lasting business relationships.

Importance of the subject in 2022

B2B e-commerce plays an important role in France by allowing companies to better manage their commercial operations and strengthen their relationships with their business partners. It offers a secure online platform for business transactions, which can improve the efficiency and speed of buying and selling processes. Additionally, B2B e-commerce can enable businesses to expand their reach by allowing them to market their products and services to new customers and new markets. Finally, it can help establish more lasting business relationships by allowing companies to better understand the needs and expectations of their business partners. In short, B2B e-commerce is a crucial tool for French companies wishing to improve their performance and develop their activity.

B2B figures in 2022

Growth of B2B e-commerce

In 2022, the growth of B2B e-commerce saw a sharp increase, due to the COVID-19 pandemic and the need for businesses to adapt to new market conditions. This has led to increased demand for B2B e-commerce platforms, allowing businesses to continue to operate and interact with their customers efficiently, despite travel and gathering restrictions. Additionally, many businesses have adopted e-commerce models for the first time, further driving growth in the sector. Forecasts for the future are positive, with continued growth expected for years to come. Businesses should therefore strive to leverage this opportunity to strengthen their online presence and improve operational efficiency.

Evolution of B2B online sales

In 2022, B2B online sales saw a significant shift due to the COVID-19 pandemic and the need for businesses to adapt to new market conditions. Businesses have been forced to find new ways to interact with their customers and suppliers, leading to an increase in online B2B transactions. B2B e-commerce platforms have played a key role in this development, providing an efficient solution for managing purchases, sales and customer relationships. Additionally, the growth of B2B e-commerce has also been driven by the accelerated adoption of technology and online payment methods. Trends for the future are positive, with continued growth in B2B online sales expected in the coming years. Businesses should therefore strive to leverage this opportunity to improve their online presence and increase their business performance.

Some numbers

The global B2B e-commerce market is constantly growing, with an estimated size of around US$1.2 billion. Annual market growth is around 20% per year, reflecting the growing importance of e-commerce for B2B businesses. Around 15% to 20% of sales in the B2B sector are made online, with a growing number of businesses using e-commerce platforms at between 70% and 80%. The percentage of sales made by B2B companies in online marketplaces is around 50% to 60%. Additionally, around 40% to 50% of B2B buyers use mobile devices to make online purchases. B2B companies also plan to increase their e-commerce spending over the next few years, with 60% to 70% planning to increase their spending. E-commerce is considered an important way to grow business by 80% to 90% of B2B companies. Finally, around 50% to 60% of B2B companies plan to move towards hybrid e-commerce models, combining the benefits of online and offline transactions.

What’s new in B2B e-commerce in 2022

In 2022, the B2B e-commerce sector saw many new developments, which allowed companies to better adapt to new market conditions and improve their commercial performance. First of all, new B2B e-commerce platforms have appeared on the market, offering  improved features for managing purchases, sales and customer relations. Some of these platforms are specifically designed for businesses in specific industries, such as healthcare or manufacturing, helping to better meet the needs of these businesses.

Additionally, artificial intelligence and machine learning technology has also played an important role in what's new in B2B e-commerce in 2022. For example, new e-commerce platforms are using AI to recommend products most relevant to customers, improve the accuracy of ordering and delivery processes, and optimize user experiences.

Online payments have also seen a huge evolution, with new payment options such as cryptocurrencies and credit card payments in multiple currencies emerging. This allows businesses to better manage their cash flow and facilitate international business transactions.

Finally, augmented reality and virtual reality are increasingly used in B2B e-commerce, allowing companies to better present their products and services online. Customers can view products in detail and make purchases with confidence.

New developments in B2B e-commerce in 2022 have enabled companies to better meet the needs of their customers, improve their commercial performance and maintain their competitiveness in the market. Companies must therefore strive to follow trends and adopt new developments to stay ahead of the competition.

New ERP features for B2B in 2022

In 2022, customer relationship management (ERP) systems for B2B have seen many improvements and new features to better meet the needs of businesses. First of all, ERPs for B2B are increasingly integrated with e-commerce platforms to offer a complete solution for managing purchases, sales and customer relations. This integration allows companies to better manage their business processes and increase efficiency. The customer experience management market is predicted to double to $14.9 billion by 2025.

Additionally, B2B ERPs are increasingly focused on data and analytics. They use technologies such as artificial intelligence and machine learning to analyze business data and provide real-time insights into market performance and trends. This helps businesses make informed decisions to improve their business performance.

ERP for B2B is also increasingly suitable for companies in different sectors, such as healthcare, manufacturing and information technology. This allows companies to better meet the specific needs of their industry.

The functionalities of collaboration and communication are also increasingly developed in ERP for B2B. For example, businesses can easily share information and work as a team with their customers and suppliers using tools such as online forums and instant messaging.

Finally, ERP for B2B is increasingly accessible and easy to use, thanks to the adoption of technologies such as mobile applications and user-friendly user interfaces. This allows businesses to better manage their business processes from anywhere and at any time.

New ERP features for B2B in 2022 allow companies to better manage their business processes, increase efficiency and better meet the needs of their customers and suppliers. Businesses must therefore strive to follow the trends and adopt new features to stay ahead of the competition.

B2B trends in 2022

In 2022, many trends have emerged in the world of B2B commerce, reflecting market developments and new business needs. First, the rise of B2B e-commerce has led to an increase in demand for more advanced and integrated e-commerce solutions. Companies are looking for e-commerce platforms that allow them to better manage their purchasing and sales processes, communicate better with their customers and suppliers, and improve their visibility in the markets.

Additionally, the digitalization of the industry has also played an important role in B2B trends in 2022. Companies are looking to adopt technologies such as artificial intelligence, machine learning, and blockchain to improve their performance and maintain their competitive advantage.

The demand for faster and more reliable delivery of products has also seen significant growth in 2022. Companies are looking to optimize their supply chain to meet their customers' needs and improve customer satisfaction.

Finally, companies seek to strengthen their relationships with their customers and suppliers by adopting loyalty strategies and developing sponsorship programs. Companies seek to establish lasting relationships with their customers and suppliers to maintain their competitive advantage and improve their long-term business performance.

B2B trends in 2022 are influenced by market developments and new business needs. Businesses must strive to keep up with trends to stay ahead of the competition and improve their business performance.

Summary of figures, new features, features, and B2B trends in 2022

In 2022, B2B commerce saw significant growth in terms of sales volume and adoption of new technologies. According to the figures, B2B online sales have increased significantly, exceeding market expectations. This growth is largely due to the COVID-19 pandemic, which has accelerated the shift to online commerce.

What's new in B2B e-commerce in 2022 includes more advanced and integrated e-commerce platforms, offering better management of purchasing and sales processes, better communication with customers and suppliers, and better visibility on the steps.

B2B ERPs have also seen improvements in 2022, offering features such as artificial intelligence, machine learning, and blockchain to improve business performance and maintain competitive advantage.

B2B trends in 2022 include growing demand for faster and more reliable product delivery, increased digitalization of the industry, and a focus on strengthening relationships with customers and suppliers. Companies must follow these trends to remain competitive and improve their business performance.

In summary, 2022 has been a year of growth and evolution for B2B commerce, with positive numbers, new features, improved features, and trends influencing the market. Companies should strive to follow these trends to stay ahead of the competition and improve their business performance.

Perspectives for the future of B2B e-commerce

The future of B2B commerce looks very bright, with many positive prospects for the years to come. Here are some of the future trends and developments that could shape the future of B2B e-commerce:

  1. Artificial Intelligence and Automation: The use of AI and automation in B2B commerce will continue to grow, enabling better process management, improved customer service quality, and an increase in overall efficiency .
  2. Omnichannel commerce: B2B companies will increasingly adopt an omnichannel commerce strategy, allowing customers to order online, by phone or in-store, for a more consistent and seamless shopping experience.
  3. Digitalization: The digitalization of B2B commerce will continue to accelerate, with increased adoption of technologies such as blockchain, smart contracts and cryptocurrencies to improve the transparency and security of commercial transactions.
  4. Customer Experience: B2B companies will increasingly focus on improving the customer experience by offering fast delivery options, superior customer service, and online personalization tools to help customers find products that they need.
  5. Sustainability: B2B companies will increasingly adopt sustainable practices to meet consumer expectations for environmental and social responsibility.

In conclusion, the outlook for the future of B2B commerce is very positive, with increased adoption of new technologies, improved customer experience and increased focus on sustainability. Companies that focus on these trends will be best prepared for success in a rapidly changing market.