How to set up your merchant site?

by Guillaume client BEGHIN on Apr 24, 2020

The idea of ​​creating an online shopping site for your products seems to be complex and inaccessible, so here are the steps to follow to best build your E-Shop simply and quickly!

Step 1: Present your project

In order to effectively integrate the data from your catalog, it is important to present your project well in order to avoid errors and wasting time in data integration, first by presenting the company (its main activity, its date of creation, number of employees etc.).

It will also be necessary to clearly define the products or services that you offer to integrate them more easily into the catalog (define your ranges, your products and your services.

Then detail the expected objectives of this merchant site project, in particular quantitative and qualitative data (securing and managing outgoing flows while respecting the standards in force, allowing you to visualize the results of your activity, facilitating incoming/outgoing connections, what level of traffic are you targeting etc…). And finally describe the profile of your target customers, for whom do you want to create your e-commerce site?

If you already have a digital catalog, it will then be advisable to provide information regarding this site. For example the hosting used, the number of pages, the payment methods used or the documents concerning the existing graphic charter to best preserve your visual identity.

Step 2: Establish the graphics and ergonomics of your e-commerce site

Add to your specifications all the documents concerning the graphic charter of your company: its logo, its color codes, the fonts to use, the animations etc... Then describe exactly the visual of the merchant site, for example how many pages do you want , which sections and subsections will constitute the menu etc.

In order to best create the site based on your graphic data, consider building mock-up prototypes which contain the entire tree structure of your site and the architecture of the pages of the merchant site.

Step 3: Highlight the technical constraints

Remember to specify your expectations regarding the needs that the service provider will have to provide (hosting of your site, maintenance, integration of third-party services, use of Framework or Template etc.). Don't forget to write the information you want to appear in your service provider's quote (redesigning the existing site to integrate it into a new site, improving the site's SEO, adding pages, etc.)

Step 4: How to organize the data?

Once you have completed the 3 “important” steps in developing your e-commerce site, you need to organize the data as best as possible, so that the service provider can carry out the functionalities that you want to integrate into your site. For example, create a table that groups together all of your products with its price, reference, technical information, stock, etc. Then add the desired features such as a slider, a pop-up, product labels, etc.

And finally plan the actions to create your e-commerce site with deadlines with your service provider to validate all the previous steps until it is put online.

Step 5: Choose your payment and delivery system

The choice of a payment method can greatly influence your customers' purchases and will ensure the security of transactions. Your customers' payment can be made when ordering or upon delivery, you will then offer different types of payments on your site (payment by check, by bank card, by electronic wallet, etc.). Depending on the method chosen, always remember to secure the payment as much as possible using tools.

For logistics, you will also inform your service provider about the elements already put in place (do you have a drive? Do you have your own logistics platform? Or your own fleet?…). Note that logistics represents 50% of the success of an e-commerce site ( source Fevad .)

Otherwise, remember to clearly identify the logistical elements specific to your new e-commerce site, such as details on delivery times, details on your returns policy, tracking of your packages, etc.

You now have all the keys to building your e-commerce site quickly and efficiently!