This June 16, 2021, Google reached a new milestone by finally deploying its new update of its algorithm in order to improve the UX (customer experience) of your websites. Since then, many e-commerce or b2b sites, for example, have noticed a drop in the referencing of their Google pages where they were usually well referenced. You may be part of this case, which is why discover all of Google's SEO changes and our tips for staying on course.
Why does the new Google algorithm impact your SEO?
Google has been preparing since May 2021 for the deployment of its new update in order to integrate more indexing criteria for your pages and websites in order to improve the interface for your users.
Because it is well known that improving and above all optimizing the UX is a key to success, this allows them to surf your website quickly, to have access to information easily and above all to complete the purchase.
The new Google Page Experience criteria impact your SEO
Concretely, what changes is mainly the indexing criteria, in other words the criteria which will make you “visible” to the Google search site and will change your SEO in other words:
- Mobile compatibility : This criterion refers to the fact of being able, as a visitor to a page, to navigate optimally and without hindrance on your website. This also includes ergonomic display on mobile screens, all brands combined, the user must have access to the same information as quickly as possible. In addition, don't forget that according to recent studies, more than one in two French people make their purchases on their smartphone and are increasingly demanding better ergonomics from merchant sites.
Making your website responsive also means taking into account simple details such as images, texts, drop-down menus. If you want to change your current version, this tool created by Google will be of great help to you.
If you would like to learn a little more about this, we advise you to visit this site https://audreytips.com/glossaire-web/mobile-friendly/ .
- Browsing security and HTTPS: To tell the truth, there is nothing worse than having a site where Google considers that it is not secure; it could confuse your Internet users and put them off purchasing on your site. If you want to avoid this, you can easily set up tools like an SSL certificate, install updates and plug-ins, add customer reviews, etc. Doing everything you can to reassure your customers and assure them of purchases on a secure platform will be highly appreciated by Google, which can naturally increase your B2B SEO.
- No harmful element: Displaying pop-ups, advertisements and other nuisances can be a real obstacle for certain buyers, especially since this makes your website less accessible and since 2017 Google no longer hesitates to regress your ranking on the engine search if your site has this type of element. To remedy this, you can set up interstitials like asking the user's age or if they agree to you using cookies.
If you would like to learn a little more about this, we advise you to visit this site https://webmaster-fr.googleblog.com/2016/08/faciliter-acces-au-contenu-mobile.html
User experience at the heart of expectations at Google
One of the new features favored by Google concerns the loading time of your internet pages. Understand by this that the American giant now takes into account essential web signals ( Core Web Vitals for our Anglophiles) to estimate the time your pages take to load.
- LCP in other words Largest Content Paintful : This tool indicates when the longest text or largest image is fully displayed.
According to Google, to hit the nail on the head, your page should take less than 2.5 seconds to load correctly, otherwise it will be considered “slow” and penalized by Google. To remedy this, we advise you to adopt a faster service, so it is up to you to use systems such as cached HTML layout.
- FID in other words First Input Delay : This indicator measures how long it takes for the largest image or longest text to be displayed, this time should be less than 0.1 second or 100 milliseconds, to achieve this do not favor the use of Web Worker is a JS script which will only increase this latency.
- CLS in other words Cumulative Layout Shift : This tool evaluates the visual stability of the page. Google believes that a good score should not exceed 0.1. So be careful about elements on your pages that might move while the page content loads. This can lead for example to the user clicking on wrong places or interrupting their searches on your site.
We therefore invite you to review and correct when necessary the various elements that we have presented.
Don't forget that Google's Google Page Experience update will be finished rolling out in August, so as not to be caught off guard, prepare now to optimize your website.